Career Overview

• Presently serve as Director, eBusiness Marketing at Fortune 250 insurance brokerage and consulting firm (Aon Corporation - AOC).
  Over four years at Aon in capacities of corporate Director, eBusiness Marketing, Marketing Director for Aon Information Strategies and corporate Director, Global eBusiness Strategy, I have been responsible for creating two best practice enterprisewide marketing programs; numerous marketing, eMarketing and integrated marketing communications plans; numerous marketing templates used throughout the organization; offline and online advertising campaigns and individual ads; direct mail campaigns; email marketing initiatives; online seminars; trade show marketing planning and implementation; sales collateral; video/multimedia presentations and internal marketing programs. I was part of a small team responsible for Aon Corporation's (the world's second largest insurance brokerage) Website efforts that resulted in the company being recognized by eWeek Magazine as one of the world's "500 e-Business Innovators of 2000." Aon's corporate website has been chosen as one of BtoB's (the leading business-to-business marketing magazine) top B2B Websites for three consecutive years. Responsible for email marketing, Website marketing, Internet advertising and Website strategy. One of two managers responsible for the creation of Aon's first global e-business Intranet site. Advise senior-level executives on potential partnerships and investments, identification of new business opportunities and relevant best practices. I have been cited by the media as an expert (e.g., BtoB Magazine has referred to me as a "top marketing expert," Christian Science Monitor as a Internet marketing expert, etc.)
   
• Strong experience with e-business and marketing strategy.
  More than 15 years experience in marketing, marketing communications and five years experience in e-business strategy. Held marketing management positions in a wide range of business-to-business companies encompassing both services and manufacturing industries. Experience encompasses digital strategy, marketing strategy/planning, product development, segmentation, branding, PR, advertising, Website management, off- and on-line promotion trade show management.
   
• Served as an Independent Marketing Management Consultant to numerous companies, both B2B and B2C in a wide range of industries).
  Consulted to numerous clients including Gold Eagle (makers of HEET and STA-BIL), Borg General Controls, NEC Technology and Wired Matrix. Provided consulting to numerous Aon Corporation businesses (Aon has more than 54,000 employees in 120 countries).
   
• Responsible for creating and maintaining a Web site on marketing that has received international praise and a prestigious subscriber list, all without spending a dime on advertising.   
  My Website on marketing, Marketing Today, featuring my writing on marketing, has been recommended by numerous authoritative sources on marketing including Harvard Business School and Northwestern University's Medil School, as well as being recommended by numerous marketing associations and marketing and business publications. Marketing Today is subscribed to by several thousand marketing professionals from more than 20% of the Fortune 1000 (like P&G, AT&T, Accenture, Compaq, Microsoft, Dell, IBM, McKinsey, KPMG, Marsh...). In addition, my writing has appeared in numerous trade journals, newsletters and books. I am a speaker on marketing. I provided the keynote presentation at IQPC's "Measuring and Ensuring Return on Your Marketing Investment" in 2002 (other presenters came from McKinsey, Interbrand, Kraft and eBay). I recently (April 2004) presented and served as a panelist for Crain's BtoB Magazine's NetMarketing series along with Bank One, CDW and Google. 
   
• Experience on the front lines that provides important insight on B2B marketing.
  Early career experience in business-to-business sales in the media and direct-mail industries provides the insight that helps understand complex B2B decision processes. Won two awards for "Outstanding Achievements in Sales" while an advertising account executive with Chicago Tribune Community Publications. Handled production planning on some of the world's largest direct-mail campaigns for clients like Hearst Magazines, Columbia, Prudential and Chrysler while at Wallace.
   
• Download resume as a Microsoft Word file.

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