Employment Experience

2001 - Present Aon Corporation Chicago, IL
Director, Global eBusiness Strategy
· After handling numerous consulting assignments for Aon Interactive Ventures (Aon's corporate level e-business Group), I was asked to join AIV by Aon Executive VP Bob Rosholt, former CFO Bank One and head of Aon's e-business efforts, and given a 30% salary increase during a period of corporate downsizing.
· Responsible for advising senior level executives on e-business strategy for this Fortune 250 risk management and consulting firm with 54,000 employees in 120 countries.
· Internal engagements have encompassed Website strategy, e-metrics, online marketing, integrating offline and online marketing, online privacy, establishing a e-business best practice database, CRM and Website surveying.
· One of two people responsible for creating a special section of Aon's Intranet focused on its e-business initiatives, investments and partnerships.
· Report to the Senior VP, e-Business Strategy and Partnerships.

(April 2000 - December 2000) Aon Corporation Chicago, IL
Internet Marketing Manager
· Served as Aon's (corporate) internal e-marketing expert worldwide to the company's numerous business units, consulting on Internet strategy, e-mail marketing, e-branding, e-metrics, etc.
· Responsible for leveraging and helping integrate Aon's offline marketing with online efforts.
· Responsible for taking Aon.com from being designed around the company's infrastructure to a more segmented approach.
· Our groups efforts were responsible for Aon being chosen by E-week magazine as among the "500 e-Business Innovators of 2000."

1996 - 2000 (Part/Full Time)
Independent eBusiness and eMarketing Consultant
· Provided Internet strategy and e-marketing consulting for clients including Gold Eagle (makers of automotive chemical brands HEET and STA-BIL), Martor, Borg General Controls, Servoso, NEC Technologies, La Marche, etc. Responsible for the first Internet efforts for several corporations.
· Handled consulting engagements, sometimes working in conjunction with Internet consulting firm Wired Matrix and marketing communications agency Urbas Creative Group.
· Publish MarketingToday, an online marketing magazine that has been recommended by Harvard Business School (Working Knowledge) , the Chicago Internet Marketing Association, Ziff-Davis publications, e-Marketing Magazine, several AMA chapters, numerous University marketing departments and several college-level text books on marketing (selected by Folio Magazine as one of several "Web sites worth watching"). MarketingToday subscribers include more than 1,500 professionals from all of the big five management consulting firms as well as a number of Fortune 1000's. Praised by leading Internet marketing guru Seth Godin, former Yahoo! VP Marketing and author of Permission Marketing.
· Interviewed as an expert on Internet marketing by numerous national publications (samples available).

1998 - 1999 Hydrosol Incorporated Bridgeview, IL
Marketing Manager
· Responsible for corporate marketing plans, identifying new market and product opportunities, creating corporate alliances, marketing communications, Internet efforts, competitive intelligence and product development for this leading chemical contract packager of aerosols and liquids with a more than 12% market share of all automotive aerosols sold in the US.
· Helped launch, plan and lead a new company division, now a successful part of the company.
· Responsible for company's first Internet efforts. Created a personalized company e-mail newsletter to
customers and section of the Web site for customer groups.
· Worked with major marketer customers in the development and improvement of products. Customers include Pennzoil, Prestone, Clorox, Sara Lee, Turtle Wax, Shell Oil and Wal-Mart.
· Recommended, selected and oversaw the implementation of a sales force automation system.

1995 - 1998 La Marche Manufacturing Company Des Plaines, IL
Marketing Communications Specialist
· Responsible for marketing communications planning and management including advertising, trade shows, collateral, company Web site (since replaced), competitive intelligence, marketing research and publicity for this power conversion equipment manufacturer.
· Responsible for the company's first Web site and Internet efforts, including an email newsletter.
· Regularly gained company publicity in leading industry trade journals in the various markets the company was engaged in (telecommunications, manufacturing, material handling, etc.); including a full page feature article in leading industry trade publication that coincided with new product launch and in leading telecommunications journals (competitors including much larger firms, such as Lucent).

1994 - 1995 Conam Inspection Incorporated Itasca, IL
Marketing Manager/Marketing Communications Manager (corporate headquarters)
· Responsible for all marketing communications (advertising, collateral materials, corporate videos, marketing research, company newsletter, sales support and PR) and marketing research for corporate headquarters of this leading commercial testing laboratory with locations worldwide.
· Responsible for managing marketing communications of the company's trade schools (Staveley Schools) as well as other business units.
· During my tenure, Conam climbed from the third largest in sales in its industry to become the leader (currently over 800 employees).
· Assisted the company president in conducting due diligence on acquisition targets as well as competitive intelligence.
· Responsible for the selection and implementation of sales force automation tools for outside sales.
· Created lead tracking system and streamlined sales proposal system used to win contracts from Shell Oil, Amoco, Mobil and DuPont.

1993 - 1994 Colorforms Div. of Wallace Computer Services Elk Grove Village, IL
Production Planner/Customer Service
· Responsible for production coordination (including computer programming, printing, imaging, bindery and mailing house services), outsourcing and negotiation for large direct-mail marketing campaigns.
· Accounts handled included AT&T, Chrysler, Columbia House, Hearst Magazines, Home Depot, Prudential and other well-known companies.
· Responsible for project redesigns and negotiations that resulted in cost savings as high as 50%.

1989 - 1993 Questar Printing, Incorporated Chicago, IL
Account Executive
· Responsible for the sales of commercial sheet fed, 4-color printing to ad agencies and other businesses.
· First year sales of one quarter million in new business.

Education
BA, Marketing, Saint Xavier University, Chicago, 1993. 3.35 GPA overall; 3.75/4.0 major.

Additional Professional Experience
MarketingToday www.marketingtoday.com
Publisher and Writer. 1999-Current
Created and publish this Internet Webzine on marketing in my spare time (currently as a hobby). Originally intended to serve as PR for my consulting business, MarketingToday has gained the attention and praise of marketing leaders such as Seth Godin (author of "Permission Marketing" and Yahoo! VP, Direct Marketing) as well as prominent Universities and business publications. The site's e-mail newsletter is subscribed to by more than 1,500 marketing professionals, including a large number of Fortune 1000 marketing professionals. Reviewed and recommended by Harvard Business School's Working Knowledge in April 2001.

Gold Eagle Company. Chicago, IL. www.goldeagle.com
Internet Strategy and Development Consultant. 1998-2000
Handled numerous Internet consulting projects. Reported to VP of Marketing. Worked with VP Marketing, brand and IS managers of this automotive chemical manufacturer whose brands include Heet, Sta-bil, 104+ Octane Boost, Leak Stoppers and Gold Eagle brand. Handled the company's first Internet efforts, the integration of the Internet with existing marketing communications and in promotions, as well as the development of numerous brand-related sites.

Borg General Controls. Arlington Heights, IL. www.borggeneral.com
Marketing Communications, Internet Development and Strategy Consultant. 1996-2000
Handled Internet and marketing communications projects. Provided corporate identity consulting, including developing a new company logo.

WeddingResource.com. www.weddingresource.com
Owner. 1999-2000
An Internet resource for information on wedding planning that I created and own to compliment a bridal exposition business. The site was featured in articles in the Chicago Sun-Times, Daily Southtown and other media outlets. Closed in 2000.

Professional Skills and Experience
Marketing Training.
Received training on a variety of marketing areas, including Internet marketing, direct marketing, advertising, and marketing research. Attended training and seminars from BMA, IBM/Catapult, Business Week, etc. Avid reader of books and magazines related to business/e-business management and marketing.

Software Experience.
Training and experience on a wide range of software, from MS Office to marketing programs. Familiar with a wide range of Web design and development software as well as html and JavaScript coding. Experience running and interpreting Web site traffic (server log) analysis programs.

Professional Training.
Certificate for the completion of Leadership Training, Northern Illinois University, 1998.

Attended numerous seminars related to eBusiness, marketing, eMarketing and Website development.

Volunteer Experience
- Served as a judge for the Web Marketing Association's "Web Awards" 2000 and "Web Awards" 2001.

- Served as a volunteer at the Aon Hotline for Aon employees and families affected by the September 11, 2001 World Trade Center tragedy. Wrote email to employees from Aon CEO Pat Ryan, Website and Intranet copy on how people can help (e.g., donations, volunteering, etc.). Contacted the Red Cross for needs and coordination of efforts. Helped organize blood drives in the Chicago area. Served as a greeter at memorial services in Chicago for Aon employees.   

- Served as Promotions Coordinator for one of Chicago's largest churches, 1996.
- Writer and photographer for the Alsip Chamber of Commerce, 1988-1989.

Current Memberships
Executive member, American Marketing Association.

Member, Association of Internet Professionals.

References Available Upon Request

Download resume as a Microsoft Word file.

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