eBusiness Experience

• Presently serve as Director, Global eBusiness Strategy at a Fortune 250 financial services and consulting firm (Aon Corporation - AOC)
  Part of a small team responsible for Aon Corporation's Website efforts that resulted in the company being recognized by eWeek Magazine as one of the world's "500 e-Business Innovators of 2000." Consulting areas of expertise include: email marketing, Website marketing, Internet advertising and Website strategy. One of two managers responsible for the creation of Aon's first global e-business Intranet site. Advise senior-level executives on potential partnerships and investments, identification of new business opportunities and relevant best practices.
   
• Strong experience with e-business and e-marketing strategy
  Experience encompasses digital strategy development, marketing strategy/planning, product development, segmentation, branding, PR, advertising, Website management, off- and on-line promotion trade show management.
  More than 15 years experience in marketing, marketing communications and five years experience in e-business strategy. Held marketing management positions in a wide range of business-to-business companies encompassing both services and manufacturing industries. Responsible for company marketing plan at Hydrosol and Internet marketing plans at Aon Corporation. Consulted on e-business efforts to numerous corporations (Gold Eagle - makers of HEET Borg General Controls, NEC Technology, Wired Matrix) in the areas of digital strategy, Internet marketing and marketing integration as an independent consultant. Worked in the development and strategy of numerous corporate Websites.
   
• Served as an independent Internet Strategy and Marketing consultant to B2B and B2C companies
  Consulted to numerous clients including Gold Eagle (makers of HEET and STA-BIL), Borg General Controls, Urbas Creative Group, NEC Technology and Wired Matrix.
   
• Nationally recognized as an expert on e-marketing   
  My Website on marketing, Marketing Today has been recommended by Harvard Business School in their Working Knowledge publication. In addition, Marketing Today has been recommended, linked to or listed as a resource on marketing by Business 2.0, Fast Company, eCompany Now, e-Marketing Magazine, Ziff-Davis Publications, Chicago Internet Marketing Association, numerous AMA chapters and business schools. Interviewed as an expert on e-marketing by numerous national publications. In addition, Marketing Today has received the praise of highly regarded marketing experts such as Seth Godin, author of Permission Marketing. Marketing Today is subscribed to by more than one thousand marketing professionals, executives and consultants, representing all of the big five consulting firms, many top ad agencies and marketing consulting firms and a wide range of professionals from the world's most well-respected companies (like P&G, Accenture, Compaq, CGE & Y, Arthur Andersen, Microsoft, Dell, IBM, McKinsey, KPMG, Marsh...). I have been interviewed in numerous national publications as an expert on Internet marketing.
   
• Knowledgeable on eBusiness best practices
  - Responsible for developing and managing the corporate encyclopedia on eBusiness best practices at Aon Corporation
   
• Experienced with eMetrics
  - Serve as a subject matter expert at Aon Corporation on Website metrics (encompassing Websites and email)
   
• Highly experienced in leading Website development projects
  - Responsible for leading more than 25 Website development projects

Return to Top of Page