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Advertising, Collateral,
Promotion and Trade Show Management Experience
- Managed
advertising for Conam Inspection (commercial testing laboratories),
Stavely Schools (trade schools), La Marche Manufacturing (electronics) and
Hydrosol (chemicals)
- Responsible for consulting and
writing corporate guidelines for Internet advertising for Aon Corporation
(NYSE: AOC)
- Consulted to senior-level corporate
executives on branding on the Internet and performing an audit of the Aon
brand online
- Wrote articles on advertising and
branding that have been linked to from Websites including Harvard Business
School, eMarketing Magazine, Chicago Internet Marketing Association,
Business 2.0 and eCompany Now
(MARKETING TODAY)
- Early
career experience as a Display Advertising Account Executive for Chicago
Tribune Community Publications that has proven beneficial in negotiating
ad buys; Responsible for dramatically increasing sales in a territory that
had been declining for years, resulting in twice receiving awards for
"Outstanding Achievements in Sales"; Worked with the head of accounts
payable to achieve one of the divisions best collection records and was
held up as an example for others
(CHICAGO TRIBUNE COMMUNITY PUBLICATIONS)
- Responsible for handling Gold Eagle's
(makers of Heet, Sta-bil and 104+ Octane Boost)
first online promotion (a sweepstakes), one of the most successful
promotions in the company's history
(INDEPENDENT CONSULTANT)
- Consulted to Gold Eagle on leveraging
offline marketing, product packaging and signage to drive visitors online
(INDEPENDENT CONSULTANT)
- Managed Trade Shows at Conam
Inspection and La Marche Manufacturing
- Created highly successful preshow
promotions at La Marche that resulted in significant increases in booth
visits and leads
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