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Peter DeLegge
Resume/Bio      
phone 1.630.786.0280
peter_delegge@yahoo.com

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Peter DeLegge, Business-to-Business Marketer Resume in Word Format Download Resume (MS Word)

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Peter DeLegge - business-to-business marketing professional

Publisher of Marketing Today, marketing magazine, email newsletter and blog especially for marketing professionals             recommended by Harvard, Northwestern and others                

Journalists/editors:
To contact Peter DeLegge for story quotes call 630.786.0280 or send an email.
(No sales calls, please.)


Download the resume of Peter DeLegge in Microsoft Word Format
 

Click here to download Peter DeLegge's resume in Word format.

"Marketing Thought Leader"
- Selected for the Marketing Thought Leader Keynote at the 2006 DMA 2006 B-to-B Interactive Marketing Conference

"Motorola's internet marketing maven."
- Business Marketing Association (BMA), (2005)

Resume Overview:

Areas of experience includes:

- Marketing Strategy and Planning

- Integrated Marketing Communications (offline/online)

- Branding and Value Proposition Development

- Online marketing, Website management and Email Marketing

- Trade Show, Seminars -- Physical and Web, Event Promotion & Management

- Marketing Research

- Marketing and Branding Audits

- Marketing Analytics/Metrics

- Sales Force Automation/CRM

- Vendor Selection and Negotiations

- Competitive Intelligence Program Mgmt

- Direct Mail

Career Overview - Positions and companies
(VIEW RESUME FOR DETAILS)

MOTOROLA (NYSE: MOT), Chicago, IL 2005 - Present
◊ Corporate Internet Marketing Communications, Motorola Corporate
Responsibilities include managing Motorola.com, online advertising, advising on email marketing, developing and managing enterprise-wide online marketing programs for
search engine marketing, search engine optimization and blogging. Responsible for dramatic improvements from previous campaigns and establishing accountability architectures for programs. Programs and results have been hailed in the marketing profession as best practices by Google, Yahoo, Ad-Tech, MarketingSherpa, etc.   
 
AON CORPORATION (NYSE: AOC), Chicago, IL 
Fortune 200 insurance services and management consulting firm
2000 - Present
◊ Corporate Director, eMarketing, Aon Corporate
Responsibilities include managing Aon.com, online advertising, developing and managing enterprise-wide online marketing programs for email marketing, webinars, search engine marketing and search engine optimization. Responsible for dramatic improvements from previous campaigns  and establishing accountability architectures for programs. Programs and results have been hailed in the marketing profession as best practices.
(2002 ?Present)
Director of Marketing, Aon Information Strategies  (2002)
Director, Global eBusiness Strategy, Aon Corporate    (2000 - 2001)
◊ Internet Marketing Manager    (2000)

(Independent),
Chicago, IL
Marketing Consultant
1999 - 2000

HYDROSOL, Bridgeview, IL
Industrial and consumer chemical contract manufacturing
Marketing Manager
1998 - 1999

LAMARCHE, Des Plaines, IL
Industrial electronic equipment
Marketing Communications Manager
1995 - 1998

CONAM INSPECTION, Itasca, IL
Commercial (industrial) testing laboratories and trade schools
Corporate Marketing Manager
1994 - 1995

ADDITIONAL EXPERIENCE
- Project management experience with Wallace Moore on some of the world's largest direct-mail marketing campaigns including AT&T, Chrysler, Columbia House, Disney, etc.

- Two years as Advertising Account Executive for Chicago Tribune Community Publications; won two awards for sales excellence.
- Several years as Account Manager at two marketing communications and printing services firms.

EDUCATION
- BA, Marketing
, Saint Xavier University, Chicago, 1993.
- Leadership Development Program, Northern Illinois University, 1998
- Numerous Corporate Training Programs and Seminars

 
 

Download the resume of b2b marketing professional, Peter DeLegge Achievements at a Glance
Results the CEO and CFO Can Appreciate

- Created & implemented best practice enterprise marketing programs at a  Fortune 500 producing some of the best results ever reported for a B2B while reducing the budget by more than $500k annually
- Leveraged existing ads, website and company communications to promote email newsletters and web seminars at a lower cost per pre-qualified leads than through any alternative channel
- Identified new market and successfully introduced more than 20 new products with average margins more than 3X the company's average

- Redesigned a Fortune 200 marketing campaign, more than doubling the response rate
- Increased the quantity of Internet generated leads for a Fortune 500 firm by more than ten times for less than $2,000
- Created a client satisfaction survey produced in-house for under $1,000 that resulted in a $2 million sale and identified numerous untapped cross-selling opportunities worth tens of millions of dollars
- Gained a 4-page feature article in target market's leading trade publication to coincide with the launch of three new industrial products to a new market, resulting in a record number of sales inquiries

Marketing Thought Leadership
 
- DeLegge's newsletter,  website and blog, featuring his writing on marketing was one of the first marketing webzines. It has been recommended by Harvard B-School, NU's Medill School, Vanderbilt's Graduate School and others. Subscribers include marketers from more than 20% of the Fortune 1000. Click here to see a partial list of subscribers.  

Presentations
- IQPC's "Measuring and Ensuring Return on Your Marketing Investment" (Keynote)
- Crain's BtoB 2004 Seminar in Chicago
- Technology Executive Club
- Association for Multimedia Communicators
- AdTech 2004 Feast for Smart Marketers (co-host)

Companies That Have Relied on Peter DeLegge
Aon Corporation, Borg General Controls, Conam, Hydrosol, Gold Eagle, NEC Technologies, Marketing Bridge, Wired Matrix (now West Monroe Partners), LaMarche Manufacturing...


Member
American Marketing Association Member
American Marketing Association

Business Marketing Association Member
Business Marketing Association

CMO (Chief Marketing Officer) Council
CMO Council

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