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"Marketing Thought Leader"
- Selected for the Marketing Thought Leader Keynote at
the 2006 DMA 2006 B-to-B Interactive
Marketing Conference
"Motorola's internet marketing maven."
- Business Marketing Association (BMA), (2005)
Resume Overview:
Areas
of experience includes:
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- Marketing
Strategy and Planning
- Integrated
Marketing Communications (offline/online)
- Branding and
Value Proposition Development
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Online marketing, Website management and Email Marketing
- Trade Show, Seminars -- Physical and Web, Event Promotion &
Management
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- Marketing
Research
- Marketing
and Branding Audits
- Marketing Analytics/Metrics
- Sales Force
Automation/CRM
- Vendor
Selection and Negotiations
- Competitive Intelligence
Program Mgmt
- Direct Mail
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Career Overview - Positions
and companies
(VIEW
RESUME FOR DETAILS)
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MOTOROLA (NYSE:
MOT), Chicago, IL |
2005 - Present |
◊ Corporate Internet Marketing
Communications,
Motorola Corporate
Responsibilities include managing Motorola.com, online
advertising, advising on email marketing, developing and
managing enterprise-wide online marketing programs for
search engine marketing, search engine
optimization and blogging. Responsible for dramatic improvements
from previous campaigns and establishing accountability
architectures for programs. Programs and results have been
hailed in the marketing profession as best practices by Google,
Yahoo, Ad-Tech, MarketingSherpa, etc.
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AON CORPORATION (NYSE: AOC),
Chicago, IL
Fortune 200 insurance services and
management consulting firm |
2000 - Present |
◊ Corporate Director, eMarketing,
Aon Corporate
Responsibilities include managing
Aon.com, online advertising, developing and managing
enterprise-wide online marketing programs for email marketing,
webinars, search engine marketing and search engine
optimization. Responsible for dramatic improvements from
previous campaigns and establishing accountability
architectures for programs. Programs and results have been
hailed in the marketing profession as best practices. |
(2002 – Present) |
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Director of Marketing, Aon Information Strategies |
(2002) |
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Director, Global eBusiness Strategy, Aon Corporate
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(2000 - 2001) |
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◊ Internet Marketing Manager
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(2000) |
(Independent),
Chicago, IL
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Marketing Consultant |
1999 - 2000 |
HYDROSOL,
Bridgeview, IL
Industrial and
consumer chemical contract manufacturing
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Marketing Manager |
1998 - 1999 |
LAMARCHE, Des Plaines, IL
Industrial electronic equipment
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Marketing Communications Manager |
1995 - 1998 |
CONAM INSPECTION,
Itasca, IL
Commercial (industrial) testing
laboratories and trade schools
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Corporate Marketing Manager |
1994 - 1995 |
ADDITIONAL EXPERIENCE
- Project management experience with
Wallace Moore on some of the world's largest direct-mail
marketing campaigns including AT&T, Chrysler, Columbia House,
Disney, etc.
- Two years as Advertising Account
Executive for Chicago Tribune Community Publications; won two
awards for sales excellence.
- Several years as Account Manager at
two marketing communications and printing services firms.
EDUCATION
- BA, Marketing,
Saint Xavier University, Chicago, 1993.
- Leadership Development
Program, Northern Illinois
University, 1998
- Numerous Corporate Training Programs and Seminars
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 Achievements at a Glance
Results the CEO and
CFO Can Appreciate
- Created
& implemented best practice enterprise marketing programs at
a
Fortune 500 producing some of the best results ever reported for a B2B
while reducing the budget by more than $500k annually
- Leveraged existing ads, website and company communications
to promote email newsletters and web seminars at a lower cost
per pre-qualified leads than through any alternative channel
- Identified new market and successfully introduced more than
20 new products with average margins more than 3X the
company's average
- Redesigned a Fortune 200 marketing campaign, more than
doubling the response rate
- Increased the quantity of Internet generated leads for a
Fortune 500 firm by more than ten times for less than $2,000
- Created a client satisfaction survey produced in-house for
under $1,000 that resulted in a $2 million sale and identified
numerous untapped cross-selling opportunities worth tens of
millions of dollars
- Gained a 4-page feature article in target market's leading
trade publication to coincide with the launch of three new
industrial products to a new market, resulting in a record
number of sales inquiries
Marketing Thought
Leadership
- DeLegge's newsletter,
website and blog, featuring his writing on marketing was one
of the first marketing webzines. It has been
recommended by Harvard B-School, NU's Medill School,
Vanderbilt's Graduate School and others. Subscribers include
marketers from more than 20% of the Fortune 1000. Click
here to see a partial list of subscribers.
Presentations
- IQPC's
"Measuring and Ensuring Return on Your Marketing Investment"
(Keynote)
- Crain's BtoB 2004 Seminar in Chicago
- Technology Executive Club
- Association for Multimedia Communicators
- AdTech 2004 Feast for Smart Marketers (co-host)
Companies That Have Relied
on Peter DeLegge
Aon
Corporation, Borg General Controls, Conam, Hydrosol, Gold
Eagle, NEC Technologies,
Marketing Bridge, Wired Matrix (now West Monroe Partners), LaMarche
Manufacturing...
Member
American Marketing Association
Business Marketing Association
CMO Council
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Resume
