What others are saying about
Peter DeLegge's work at Motorola
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"(Peter DeLegge is) Motorola's internet marketing maven."
Business Marketing Association (BMA)
DeLegge has been responsible for Motorola.com and a number of
enterprise-wide online marketing programs while at Motorola, including
search engine marketing and blogging in addition to campaign
work in online advertising and advising on email marketing. Below are comments related to the
program DeLegge developed as a consultant, then at Aon and
introduced and adapted to Motorola. As part of the IAB's XMOS
study (a publicly published study of multi-channel marketing
campaigns for major brands that
contained details of Motorola's SLVR campaign), the strategic
framework and highlights of the scoring system used was made
public and presented at the 2006 Ad Tech show in Chicago, gained the attention from marketers around the globe:
"The results of the (Motorola
SLVR SEM campaign) were
phenomenal…"
Official Ad-Tech Blog
referring to results on SLVR campaign presented at Ad-Tech 2006
"The search
engine marketing program Peter DeLegge designed for Motorola is
leading edge. The
majority of cell phone consumers research online and buy offline
and this program quantifies the value of online regardless of
immediate conversion.
Others would
be wise to follow his lead."
David Rubinstein,
Yahoo!, Category Director, Telecom & Consumer Electronics
“…stunning…”
MarketingSherpa referring to the Motorola SLVR Search engine
marketing (SEM) campaign pilot
"Motorola's approach to search
engine marketing (developed and managed by Peter DeLegge), as
illustrated by the SLVR campaign, effectively connects the dots
and demonstrates the role of keyword advertising in all parts of
the purchase funnel. For too long marketers have been fixated on
the elements of search that drive online purchases. All the
research I have seen points to the fact that this is only 10% of
the total opportunity. To that end
Motorola's SEM
program is best in class and I applaud the forward thinking and
its implications for an integrated approach to the marketing
mix."
John
Burke, Managing Director Technology Vertical Google
"The Motorola SEM program designed
by Peter DeLegge and executed by his agency is, actually,
pretty brilliant."
Kevin Ryan, CEO Kinetic
Results, Moderator of Ad-Tech Ultra Complex Search Session
(comment made publicly at Ad-Tech 2006 in Chicago)
“The search
marketing program for SLVR was an
important contributor to growth in brand
awareness, brand favorability and purchase intent.”
Dave Gantman, Partner,
MarketingEvolution (conducted XMOS marketing research study)
"Motorola's Peter DeLegge offered a new twist
on showing value beyond the click and buy method in search.
DeLegge executed a complex scoring system for the launch of
Motorola's SLVR product that had audience heads spinning. This
complex initiative included search engine optimization efforts
and search engine advertising combined to form a value-based
scorecard that assigned value to the working proposition...Sound
complicated? It is, but it worked."
iMedia Connection, "Top Search Experts Reveal Secrets!"
Peter DeLegge, Career Overview - Positions
and companies
(VIEW
RESUME for achievements)
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MOTOROLA (NYSE:
MOT), Chicago, IL |
2005 - Present |
◊ Internet Marketing,
Motorola Corporate
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AON CORPORATION (NYSE: AOC),
Chicago, IL
Fortune 200 B2B insurance services and
management consulting firm |
2000 - 2004 |
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◊ Corporate Director, eMarketing,
Aon Corporate |
(2002 – 2004) |
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Director of Marketing, Aon Information Strategies |
(2002) |
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◊
Director, Global eBusiness Strategy, Aon Corporate
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(2000 - 2001) |
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◊ Internet Marketing Manager
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(2000) |
(Independent),
Chicago, IL
◊
Marketing Consultant
B2B and B2C clients in chemicals (Gold Eagle), industrial
components (Borg General), electronics (NEC, LaMarche),
technology and web development (Wired Matrix), consumer products
(Gold Eagle, Martyr)... |
1999 - 2000 |
HYDROSOL,
Bridgeview, IL
Industrial and
consumer chemical contract manufacturing (contract packaging)
◊
Marketing Manager |
1998 - 1999 |
LAMARCHE, Des Plaines, IL
B2B/Industrial electronic equipment
manufacturer (power conversion equipment and
battery chargers)
◊
Marketing Communications Manager |
1995 - 1998 |
CONAM,
Itasca, IL
Commercial testing laboratories
and trade schools
◊
Corporate Marketing Manager |
1994 - 1995 |
ADDITIONAL EXPERIENCE
- Project management for
Wallace (now RR Donnelly) on some of the world's largest direct-mail
marketing campaigns including AT&T, Chrysler, Columbia House,
Disney, Saatchi & Saatchi,
Hearst Magazines, BMG, etc.
- Two years as Advertising Account
Executive for Chicago Tribune Community Publications; won two
awards for sales excellence.
- Several years as Account Manager at
two marketing communications firms.
EDUCATION
- BA, Marketing,
Saint Xavier University, Chicago
- Leadership Development
Program, Northern Illinois
University
- Numerous Corporate Training Programs and Seminars
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Latest Speaking Engagements
DMA Annual Conference: B-to-B Marketing Thought Leader Session
(Keynote)
September 13, 2006,
Scottsdale,
AZ
Ad-Tech
July 24, 2006, Chicago
Crain's BtoB
NetMarketing
May 25, 2006, NYC
Companies
/ Brands Peter DeLegge has Worked with Span B2B and
B2C in a Wide Range of Industries
Motorola,
Aon, Gold Eagle (brands include: Heet, Sta-Bil, 104+ Octane Boost), NEC, Borg General
Controls, Conam, Columbia House, BMG, Chrysler, Hearst Magazines, Chicago Tribune
Community Publications, Wal-Mart, Hydrosol,
Billboard Publications, AT&T, Cyclo (brands include: Rain Dance,
Rally and Tanner's Preserve), Orange-Glo, Wired Matrix (now West Monroe Partners),
Duck's Unlimited, Stavely Schools, LaMarche...
Achievements at a Glance
Results the CEO and
CFO Can Appreciate
- Created
& implemented best practice enterprise marketing programs at
a
Fortune 500 producing some of the best results ever reported for a B2B
while reducing the budget by more than $500k annually
- Leveraged existing ads, website and company communications
to promote email newsletters and web seminars at a lower cost
per pre-qualified leads than through any alternative channel
- Identified new market and successfully introduced more than
20 new products with average margins more than 3X the
company's average
- Redesigned a Fortune 200 marketing campaign, more than
doubling the response rate
- Increased the quantity of Internet generated leads for a
Fortune 500 firm by more than ten times for less than $2,000
- Created a client satisfaction survey produced in-house for
under $1,000 that resulted in a $2 million sale and identified
numerous untapped cross-selling opportunities worth tens of
millions of dollars
- Gained a 4-page feature article in target market's leading
trade publication to coincide with the launch of three new
industrial products to a new market, resulting in a record
number of sales inquiries
Marketing Thought
Leadership
- DeLegge's newsletter,
website and blog, featuring his writing on marketing was one
of the first marketing webzines. It has been
recommended by Harvard B-School, NU's Medill School,
Vanderbilt's Graduate School and others. Subscribers include
marketers from more than 20% of the Fortune 1000.
Click here to see a partial list of subscribers.
Peter DeLegge and His Publication, Marketing Today, has been Quoted,
Referenced or Recommended By:
- Crain's BtoB
- Direct
- Wired.com
- AdWeek Online
- Fast Company
- MarketingSherpa
- Inside Direct Mail
- Wall Street Journal's Career Journal
- MarketingPower.com
- Christian Science Monitor
- Folio Magazine
- MarketingSherpa
- eMarketing Magazine
- Business 2.0
- Entrepreneur
- Inc.com
- Larry Chase's Web Digest for Marketers
- Wireless
- Metal Working Marketer
- Diesel Progress
- Ad Tech Blog
- iMedia
- ePrarie
- Chicago Sun-Times
- Vanderbilt's Guide to Marketing Careers
Academia
- Harvard Business School's Working Knowledge
- Northwestern University Medill School's Journal of Integrated
Marketing Communications
- Knowledge@Wharton
- Numerous marketing books
Presentations
- Crain's BtoB
2004, 2005 amd 2006 NetMarketing Seminars
- DMA Marketing Thought Leader Presentation (Keynote), 2006
- University of Chicago (Guest Lecture to Integrated Marketing
Communications Class), 2006
- IQPC's
"Measuring and Ensuring Return on Your Marketing Investment"
(Keynote)
- Technology Executives Club
- Association for Multimedia Communicators
- AdTech 2004 Feast for Smart Marketers (co-host)
Member
American Marketing Association
Business Marketing Association
CMO Council
Marketing Jobs and
Marketing Career Website , MarketingHire.com
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