Peter DeLegge
Resume/Bio      
phone 1.630.786.0280
peter_delegge@yahoo.com

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Peter DeLegge, Business-to-Business Marketer Resume in Word Format Download Resume (MS Word)

career experience - chicago b2b marketing director Peter DeLegge resume of business-to-business marketing pro, Peter DeLegge presentations on btob marketing by Peter DeLegge contact business to business marketing professional, Peter DeLegge
Peter DeLegge - business-to-business marketing professional

Publisher of Marketing Today, marketing magazine, email newsletter and blog especially for marketing professionals             recommended by Harvard, Northwestern and others                    

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1.630.786.0280 or send an email.
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What others are saying about Peter DeLegge's work at Motorola

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"(Peter DeLegge is) Motorola's internet marketing maven."
Business Marketing Association (BMA)

DeLegge has been responsible for Motorola.com and a number of enterprise-wide online marketing programs while at Motorola, including search engine marketing and blogging in addition to campaign work in online advertising and advising on email marketing. Below are comments related to the program DeLegge developed as a consultant, then at Aon and introduced and adapted to Motorola. As part of the IAB's XMOS study (a publicly published study of multi-channel marketing campaigns for major brands that contained details of Motorola's SLVR campaign), the strategic framework and highlights of the scoring system used was made public and presented at the 2006 Ad Tech show in Chicago, gained the attention from marketers around the globe:

"The results of the (Motorola SLVR SEM campaign) were phenomenal…"
Official Ad-Tech Blog referring to results on SLVR campaign presented at Ad-Tech 2006


"
The search engine marketing program Peter DeLegge designed for Motorola is leading edge.  The majority of cell phone consumers research online and buy offline and this program quantifies the value of online regardless of immediate conversion.  Others would be wise to follow his lead."
David Rubinstein, Yahoo!, Category Director, Telecom & Consumer Electronics

“…stunning…”
MarketingSherpa referring to the Motorola SLVR Search engine marketing (SEM) campaign pilot
 
"Motorola's approach to search engine marketing (developed and managed by Peter DeLegge), as illustrated by the SLVR campaign, effectively connects the dots and demonstrates the role of keyword advertising in all parts of the purchase funnel. For too long marketers have been fixated on the elements of search that drive online purchases. All the research I have seen points to the fact that this is only 10% of the total opportunity. To that end Motorola's SEM program is best in class and I applaud the forward thinking and its implications for an integrated approach to the marketing mix."
John Burke, Managing Director Technology Vertical Google

"The Motorola SEM program designed by Peter DeLegge and executed by his agency is, actually, pretty brilliant."
Kevin Ryan, CEO Kinetic Results, Moderator of Ad-Tech Ultra Complex Search Session
(comment made publicly at Ad-Tech 2006 in Chicago)


“The search marketing program for SLVR was an
important contributor to growth in brand awareness, brand favorability and purchase intent.”

Dave Gantman, Partner, MarketingEvolution (conducted XMOS marketing research study)


"Motorola's Peter DeLegge offered a new twist on showing value beyond the click and buy method in search. DeLegge executed a complex scoring system for the launch of Motorola's SLVR product that had audience heads spinning. This complex initiative included search engine optimization efforts and search engine advertising combined to form a value-based scorecard that assigned value to the working proposition...Sound complicated? It is, but it worked."
iMedia Connection, "Top Search Experts Reveal Secrets!"



Peter DeLegge, Career Overview - Positions and companies
(VIEW RESUME for achievements)

MOTOROLA (NYSE: MOT), Chicago, IL 2005 - Present
◊ Internet Marketing, Motorola Corporate
 
 
AON CORPORATION (NYSE: AOC), Chicago, IL 
Fortune 200 B2B insurance services and management consulting firm
2000 - 2004
◊ Corporate Director, eMarketing, Aon Corporate (2002 – 2004)
Director of Marketing, Aon Information Strategies  (2002)
Director, Global eBusiness Strategy, Aon Corporate    (2000 - 2001)
◊ Internet Marketing Manager    (2000)

(Independent),
Chicago, IL
◊ Marketing Consultant
B2B and B2C clients in chemicals (Gold Eagle), industrial components (Borg General), electronics (NEC, LaMarche), technology and web development (Wired Matrix), consumer products (Gold Eagle, Martyr)...
1999 - 2000

HYDROSOL, Bridgeview, IL
Industrial and consumer chemical contract manufacturing (contract packaging)
Marketing Manager
1998 - 1999

LAMARCHE, Des Plaines, IL
B2B/Industrial electronic equipment manufacturer (power conversion equipment and battery chargers)
Marketing Communications Manager
1995 - 1998

CONAM, Itasca, IL
Commercial testing laboratories and trade schools
Corporate Marketing Manager
1994 - 1995

ADDITIONAL EXPERIENCE
- Project management for Wallace (now RR Donnelly) on some of the world's largest direct-mail marketing campaigns including AT&T, Chrysler, Columbia House, Disney, Saatchi & Saatchi, Hearst Magazines, BMG, etc.
- Two years as Advertising Account Executive for Chicago Tribune Community Publications; won two awards for sales excellence.
- Several years as Account Manager at two marketing communications firms.

EDUCATION
- BA, Marketing
, Saint Xavier University, Chicago
- Leadership Development Program, Northern Illinois University
- Numerous Corporate Training Programs and Seminars

 
 

Marketing Seminars and Marketing Events Latest Speaking Engagements

DMA Annual Conference: B-to-B Marketing Thought Leader Session (Keynote)
September 13, 2006, Scottsdale, AZ

Ad-Tech
July 24, 2006, Chicago

Crain's BtoB NetMarketing
May 25, 2006, NYC

Brands with which Peter DeLegge has worked Companies / Brands Peter DeLegge has Worked with Span B2B and B2C in a Wide Range of Industries
Motorola, Aon, Gold Eagle (brands include: Heet, Sta-Bil, 104+ Octane Boost), NEC, Borg General Controls, Conam, Columbia House, BMG, Chrysler, Hearst Magazines, Chicago Tribune Community Publications, Wal-Mart, Hydrosol, Billboard Publications, AT&T, Cyclo (brands include: Rain Dance, Rally and Tanner's Preserve), Orange-Glo, Wired Matrix (now West Monroe Partners), Duck's Unlimited, Stavely Schools, LaMarche...

marketing accountability - marketing roi Achievements at a Glance
Results the CEO and CFO Can Appreciate

- Created & implemented best practice enterprise marketing programs at a  Fortune 500 producing some of the best results ever reported for a B2B while reducing the budget by more than $500k annually
- Leveraged existing ads, website and company communications to promote email newsletters and web seminars at a lower cost per pre-qualified leads than through any alternative channel
- Identified new market and successfully introduced more than 20 new products with average margins more than 3X the company's average
- Redesigned a Fortune 200 marketing campaign, more than doubling the response rate
- Increased the quantity of Internet generated leads for a Fortune 500 firm by more than ten times for less than $2,000
- Created a client satisfaction survey produced in-house for under $1,000 that resulted in a $2 million sale and identified numerous untapped cross-selling opportunities worth tens of millions of dollars
- Gained a 4-page feature article in target market's leading trade publication to coincide with the launch of three new industrial products to a new market, resulting in a record number of sales inquiries

marketing thought leadership Marketing Thought Leadership  
- DeLegge's newsletter,  website and blog, featuring his writing on marketing was one of the first marketing webzines. It has been recommended by Harvard B-School, NU's Medill School, Vanderbilt's Graduate School and others. Subscribers include marketers from more than 20% of the Fortune 1000. Click here to see a partial list of subscribers.

Recommendations for Marketing Today Peter DeLegge and His Publication, Marketing Today, has been Quoted, Referenced or Recommended By:
- Crain's BtoB
- Direct
- Wired.com
- AdWeek Online
- Fast Company
- MarketingSherpa
- Inside Direct Mail
- Wall Street Journal's Career Journal
- MarketingPower.com
- Christian Science Monitor
- Folio Magazine
- MarketingSherpa
- eMarketing Magazine
- Business 2.0
- Entrepreneur
- Inc.com
- Larry Chase's Web Digest for Marketers
- Wireless
- Metal Working Marketer
- Diesel Progress
- Ad Tech Blog
- iMedia
- ePrarie
- Chicago Sun-Times
- Vanderbilt's Guide to Marketing Careers
Academia
- Harvard Business School's Working Knowledge
- Northwestern University Medill School's Journal of Integrated Marketing Communications
- Knowledge@Wharton
- Numerous marketing books

Marketing presentations by Peter DeLegge Presentations
- Crain's BtoB 2004, 2005 amd 2006 NetMarketing  Seminars 
- DMA Marketing Thought Leader Presentation (Keynote), 2006
- University of Chicago (Guest Lecture to Integrated Marketing Communications Class), 2006
- IQPC's "Measuring and Ensuring Return on Your Marketing Investment" (Keynote)
- Technology Executives Club
- Association for Multimedia Communicators
- AdTech 2004 Feast for Smart Marketers (co-host)


Member
American Marketing Association Member
American Marketing Association

Business Marketing Association Member
Business Marketing Association

CMO (Chief Marketing Officer) Council Member
CMO Council

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