Peter DeLegge
Resume/Bio      
phone 1.630.786.0280
peter_delegge@yahoo.com

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Peter DeLegge - business-to-business marketing professional

Publisher of Marketing Today, marketing magazine, email newsletter and blog especially for marketing professionals             recommended by Harvard, Northwestern and others                

To contact Peter DeLegge call 630.786.0280 or send an email.
(No sales calls, please.)

 
Recent Presentations

Peter DeLegge has presented at numerous marketing events and conferences and has been published in numerous journals and books. His own newsletter on marketing, Marketing Today, has been recommended by Harvard Business School, Northwestern's Medill School, Vanderbilt's Graduate School, Business 2.0 and others.  The leading business-to-business marketing magazine, Crain's BtoB,

recently referred to DeLegge as a "marketing expert" the Business Marketing Association referred to DeLegge as "Motorola's Internet Marketing maven" and the DMA as a "marketing thought leader."

DMA BtoB Interactive Marketing Conference
Marketing Thought Leader Keynote
September 13, 2006

Ad -Tech Chicago, 2006
Panel and presentation
July 24, 2006

Crain's BtoB NetMarketing Breakfast, NY, 2006
Panel and presentation
May 25, 2006

University of Chicago - April 2006
Provided a guest lecture on integrated marketing communications for students in U of C's  "Integrated Marketing Communications" program.

Crain's BtoB NetMarketing Breakfast, Chicago, 2005
Panel and presentation
Search engine marketing and optimization should be an important part of every company's online marketing, however, a recent study revealed that while over 60% of marketers engage a search engine optimization consultant, the majority fail to achieve their objectives. Peter shares his approach for Motorola's enterprise-wide search engine optimization program. Search engine marketing / search engine optimization presentation (PDF).

Crain's BtoB NetMarketing Breakfast, in Chicago, 2004
Panel and presentation

Peter's presentation at the 2004 BtoB NetMarketing Seminar in Chicago ended in a long line of marketers interested in learning more about the best practice enterprise email marketing program he created at Aon Corporation. BtoB editor Ellis Booker stated that this conference set a record high for turnout for their Chicago event. BtoB later reported on the event with quotes from Peter during the lively roundtable session. Enterprise-wide email marketing presentation (PDF).

IQPC's Measuring and Ensuring Return on Your Marketing Investment
 Keynote (note: this conference was developed by IQPC based upon an article I wrote on marketing accountability)
Peter delivered a keynote that resulted in a very lively discussion and a planned 20 minute Q&A session the audience voted to extend to one hour. Presenters including senior marketing professionals from Kraft, Interbrand, McKinsey (consulting partner) and eBay. Audience members included a number of Fortune 1000 marketing executives as well as marketers from medium size companies.
Accountable Marketing presentation (PDF).

Association for Multimedia Communications - 2004
Presentation (PowerPoint) on email marketing, available at the association website.

Ad-Tech/Gas Pedal 2004 Feast for Smart Marketers
Event co-host (no presentation),

click here for more information on the event.

Technology Executives' Club Online Marketing Seminar, Hosted by Crain's BtoB
Roundtable participant on panel discussion regarding online marketing. Click here for more information on the event.


Selected Articles

The Bottom Line on Marketing Accountability

The Brand Version 2.0: Business-to-Business Brands in the Internet Age

Business Blogs -- Beyond the Hype

What Internet Marketers Can Learn from the Boy Scouts (2000)

Internet Marketing Basics (1999)

Quoted/Mentioned

Numerous marketing books, trade journals, newsletters and magazines including: 

  • Crain's BtoB Magazine (leading b2b marketing magazine)
  • Wall Street Journal Online
  • Christian Science Monitor
  • Inside Direct Mail (popular direct mail marketing newsletter)
  • Larry Chase's Web Digest for Marketers
  • MarketingSherpa
  • Chicago Sun-Times
  • Wireless Magazine
  • Diesel Progress
  • Metalworking Marketing

Recommendations for Marketing Today

Harvard Business School
Working Knowledge

Northwestern University Medill School
Journal of Integrated Marketing Communications

Business 2.0

Web Guide: "(Business 2.0's) directory of the best business links on the web."

Additional sources recommending, mentioning or linking to MarketingToday.com:

  • American Marketing Association (and numerous marketing associations)
  • Folio Magazine
  • Vanderbilt Graduate School
  • Numerous business schools
  • eMarketing Magazine

Marketing Today subscribers

Subscribers to Peter DeLegge's Marketing Today Newsletter include marketing executives, consultants and educators from the following organizations:

AT&T
Microsoft
IBM
Proctor & Gamble
Compaq
Hewlett Packard
Dell
FedEx
Ford
Intel
Cisco
Gateway
Gillette
GM
Discover Financial
Experian
A.C. Neilsen
Carlson Companies
Kodak
3M
Marsh
Aon
Willis
Abbott Labs
Business Objects
Yahoo
Apple Computer
Nokia
Ingram Micro
Factiva
SAS
Bertelsmann
Corel
Bank of America
SBC
Samsung
Starbucks
Unisys
Unilever
A.M. Best
Towers Perrin
J.D. Edwards
Tellabs
Becton, Dickinson and Company
EDS
Chase
Mobil
Ericsson
Robert Mondavi
BT
Guinness
Tompkins
Tupperware
Eastman Chemical
Readers Digest
Veritas
IDC
Emerson
Universal
ESPN
Computer Associates
Walgreens
Lycos
Comark
Zurich
United Airlines
Publicis
Phillips
Delta Airlines
Caterpillar
Landrover
BMC Software
DHL
Primedia
Pfizer
Qwest
Thompson
AIG
Radio Shack
Household
MacMillan Publishing
Prinicpal Financial Group
Management Consulting  

McKinsey
Accenture
KPMG
Ernst & Young
Mercer Consulting

Prophet Consulting
Interbrand
CSC
Vividence  
Academia  
Harvard
Northwestern
Duke University
University of Chicago
Columbia University
Indiana University
George Washington University
Louisiana State University
University of Nebraska
University of Maryland
Idaho State University
Illinois Institute of Technology
University of Toronto
Seattle University
Berklee College of Music
National Chaiyi University (China)
 

Download the resume of b2b marketing professional, Peter DeLegge Areas of Experience

- Marketing Strategy and Planning
- Marketing Communications Planning and Management
- Online Marketing

Download the resume of b2b marketing professional, Peter DeLegge Samples
- Search Engine Optimization / Search Engine Marketing (view recent results)

Marketing Thought Leadership  
- DeLegge's newsletter,  website and blog, featuring his writing on marketing was one of the first marketing webzines. It has been recommended by Harvard B-School, NU's Medill School, Vanderbilt's Graduate School and others. Subscribers include marketers from more than 20% of the Fortune 1000 (click here to see a partial list).   

Presentations
- IQPC's "Measuring and Ensuring Return on Your Marketing Investment" (Keynote)
- Crain's BtoB 2004 Seminar in Chicago
- Technology Executive Club
- Association for Multimedia Communicators
- AdTech 2004 Feast for Smart Marketers (co-host)

Companies That Have Relied on Peter DeLegge
Aon Corporation, Borg General Controls, Conam, Hydrosol, Gold Eagle, NEC Technologies, Marketing Bridge, Wired Matrix (now West Monroe Partners), LaMarche Manufacturing...


Member
American Marketing Association Member
American Marketing Association

Business Marketing Association Member
Business Marketing Association


CMO Council