Peter DeLegge has
presented at numerous marketing events and conferences and has
been published in numerous journals and books. His own
newsletter on marketing,
has been recommended by Harvard Business School, Northwestern's Medill School,
Vanderbilt's Graduate School, Business 2.0 and others.
The leading business-to-business marketing magazine, Crain's
BtoB, recently referred to DeLegge as a "marketing expert"
the Business Marketing Association referred to DeLegge as
"Motorola's Internet Marketing maven" and the DMA as a
"marketing thought leader."
Interactive Marketing Conference
Marketing Thought Leader
September 13, 2006
July 24, 2006
BtoB NetMarketing Breakfast, NY, 2006
May 25, 2006
Chicago - April 2006
Provided a guest lecture on integrated marketing
communications for students in U of C's "Integrated
Marketing Communications" program.
BtoB NetMarketing Breakfast, Chicago, 2005
Search engine marketing
and optimization should be an important part of every company's
online marketing, however, a recent study revealed that while
over 60% of marketers engage a search engine optimization
consultant, the majority fail to achieve their objectives. Peter
shares his approach for Motorola's enterprise-wide search engine
optimization program. Search
engine marketing / search engine optimization presentation (PDF).
NetMarketing Breakfast, in Chicago, 2004Peter's presentation at the
2004 BtoB NetMarketing Seminar in Chicago ended in a long line
of marketers interested in learning more about the best practice
enterprise email marketing program he created at Aon Corporation. BtoB
editor Ellis Booker stated that this conference set a record
high for turnout for their Chicago event. BtoB later reported on
the event with quotes from Peter during the lively roundtable
Enterprise-wide email marketing presentation (PDF).
Panel and presentation
Measuring and Ensuring Return on Your Marketing Investment
this conference was developed by IQPC based upon an article I
wrote on marketing accountability)
Peter delivered a keynote that
resulted in a very lively discussion and a planned 20 minute Q&A
session the audience voted to extend to one hour. Presenters
including senior marketing professionals from Kraft, Interbrand,
McKinsey (consulting partner) and eBay. Audience members
included a number of Fortune 1000 marketing executives as well
as marketers from medium size companies.
Accountable Marketing presentation
Multimedia Communications - 2004
Presentation (PowerPoint) on email marketing, available at the association
2004 Feast for Smart Marketers
Event co-host (no presentation),
click here for more information on the event.
Executives' Club Online Marketing Seminar, Hosted by Crain's
Roundtable participant on
panel discussion regarding online marketing.
here for more information on the event.