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Contact Information:
Peter D. De Legge
7205 Exner Road
Darien, IL 60561
630.724.9160
<peterdl@hotmail.com>

• More than 15 years marketing and e-marketing experience.
  Experienced with a wide range of industries with both product and services companies spanning financial services, chemicals, electronics, consumer products, commercial testing, trade schools and consulting. Most experience is business-to-business marketing. Experience encompasses marketing/e-marketing strategy, advertising, off- and on-line promotion, product development, market segmentation, PR, Website management and trade show management. Held positions with firms as marketing manager, marketing communications manager and Internet marketing manager.
  Part of a small team responsible for Aon Corporation's Website efforts that resulted in the company being recognized by eWeek Magazine as one of the world's "500 e-Business Innovators of 2000."
   
• E-business strategy experience.
  Consulted on e-business efforts to numerous corporations (Gold Eagle - makers of HEET Borg General Controls, NEC Technology, Wired Matrix) in the areas of digital strategy, Internet marketing and marketing integration as an independent consultant. Worked in the development and strategy of numerous corporate Websites.
  Notable accomplishments:
  Made recommendations to Aon senior level executives on potential acquisition targets. Served as an internal consultant to Aon corporate communications department.  Helped launch a division of Hydrosol Inc. Less than three years later, this is now a profitable part of the business.
   
• Nationally recognized as an expert on marketing and e-marketing.   
  My Website on marketing, Marketing Today has been recommended and featured by Harvard Business School in their Working Knowledge publication. In addition, Marketing Today has been recommended, linked to or listed as a resource on marketing by Business 2.0, Fast Company, e-Marketing Magazine, Ziff-Davis Publications, Chicago Internet Marketing Association, numerous AMA chapters and business schools. Interviewed as an expert on e-marketing by numerous national publications. In addition, Marketing Today has received the praise of highly regarded marketing experts such as Seth Godin, author of Permission Marketing. Marketing Today is subscribed to by more than one thousand marketing professionals, executives and consultants, representing all of the big five consulting firms, many top ad agencies and marketing consulting firms and a wide range of professionals from the world's most well-respected companies (like P&G, Microsoft, Dell, IBM, McKinsey).
  Notable accomplishments:
  Recommendation and/or praise by Harvard Business School, Seth Godin, numerous business schools and marketing professionals I greatly respect. Built an e-mail newsletter subscriber list in the five figures that represents marketers from some of the world's best marketers through word-of-mouth and word-of-mouse without spending a penny on advertising.
   
• Experience on the front lines that provides important insight on B2B marketing.
  Several years in business-to-business sales provide the insight that helps understand the often complex B2B decision making process.
  Notable accomplishments:
  Sales achievements, including turning around a sales territory and honing presentation skills. 
   
• Media experience from both sides of the desk.
  Early career experience as a Display Advertising Account Executive for Chicago Tribune Community Publications.
  Notable accomplishments:
  Received two awards for "Outstanding Achievements in Sales."
   
• A solid understanding of marketing fundamentals and how to utilize off-line and on-line marketing to their full potentials.
  A strong foundation in marketing fundamentals and experience with traditional marketing combined with experience in Internet marketing strategy that dates back to 1996 creates a comprehensive understanding of marketing in the information age.
  Notable accomplishments:
  Developed my first integrated B2B marketing  communications campaign incorporating the Internet in 1996 resulting in a steady stream of pre-qualified leads that soon exceeded results from off-line advertising efforts.
   
• Strong experience with e-business and marketing strategy.
  Experience as an independent consultant and as Director, Global eBusiness Strategy at a Fortune 250 financial services and consulting firm (Aon Corporation - AOC). Experience encompasses digital strategy, marketing strategy/planning, product development, segmentation, branding, PR, advertising, Website management, off- and on-line promotion trade show management.
  Notable accomplishments:
  Handled marketing management at Hydrosol. Responsible for forging corporate alliances that provided a competitive advantage and differentiation in an industry (chemical packaging) where companies services were largely perceived as commodities. While Marketing Manager at Conam, the company went from number three to number one in industry sales.

Director, eBusiness Marketing
(Current Position)
Aon Corporation
(NYSE: AOC)
A Fortune 250 insurance brokerage, risk and human resources consulting firm

Director, Global eBusiness Strategy
Aon Corporation

Marketing and Digital Strategy Consultant
Clients have included Gold Eagle (makers of HEET, STA-BIL), NEC Technologies, Borg General Controls and La Marche Manufacturing.

Marketing Manager
Hydrosol Incorporated
OEM manufacturer of automotive chemicals for leading brands.

Marketing Manager/Marketing Communications Manager
Conam Inspection
A leading commercial testing service company. 

Marketing Communications
La Marche Manufacturing
Power conversion equipment manufacturer to telecommunications, aviation and other industries.

Account Executive
Chicago Tribune Community Publications
(Display Advertising Department)

Project Manager
 (Large Direct-Mail Campaigns)
Colorforms Division of Wallace Computer Services 

Additional Experience

Publisher, Writer
MarketingToday
Recommended/linked or featured in:

Principal
WeddingResource.com

Education

B.A, Marketing
St. Xavier University