Recent research shows that search engines are the major methods by which Internet users reach sites. But try typing in key words related to your business and you are likely to get over 100,000 web pages.
Getting in the first 20 listings is critical. It also requires your site to be optimized (written and/or re-written) for best ranking in search engines. A variety of techniques are used to get a site to the top of the lists - and no one can guarantee your site high rankings.
The numbers listed to the right are the actual positions or rankings of two client web sites as of February 2, 1999.
Peter De Legge and Associates Client Web Sites Receive Highest Rankings with the Leading Search Engines - February 2, 1999
Search engine results are significant to the success of a web site.
Here are the latest standings for some of my clients as of the first week of February, 1999.
Client: Hydrosol Incorporated - Ranked #1 with six leading search engines on a search for "aerosol contract packagers":
- AltaVista - Hydrosol ranked #1
- Lycos - Hydrosol ranked #1- 10 (the entire first page of results are for Hydrosol only)
- Excite - Hydrosol ranked #1
- WebCrawler - Hydrosol ranked #1
- Magellan - Hydrosol ranked #1
- Infoseek - Hydrosol ranked #1 and 2
- HotBot - Hydrosol ranked #1 and #2
Client: Borg General Controls - Ranked #1 with five leading search engines on a search for "industrial timers":
- - Altavista - Borg General ranked #1
- - Excite - Borg General ranked #1 and #3
- - HotBot - Borg General ranked #1
- Lycos - Borg General ranked #1 -#10 (entire first page of results are for Borg General only) - - Magellan - Borg General ranked #1 and #3
- - WebCrawler - Borg General ranked #2
Searching for "OEM Timers," Borg General ranked #1 with five leading search engines:
- - Altavista - Borg General ranked #1 and #2
- - HotBot - Borg General ranked #1
- - Lycos - Borg General ranked #1
- - Magellan - Borg General ranked #1 and #2
- - WebCrawler - Borg General ranked #1
- - Infoseek - Borg General ranked #2
- - Excite - Borg General ranked #3 and #5
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