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New eMARKETER B2B Report Sees
Growing Momentum Behind Business-to-Business eCommerce
- Despite Consolidation and Closures Among B2B
Exchanges Companies Continue to Make Progress With eBusiness Strategies
New York, NY/June 28th, 2001
- A new report by New York-based eMarketer reveals that although the
economic slowdown in the United States has slowed technology spending, many
businesses have begun to substantially increase their online trading
activity. Direct purchasing via supplier websites is leading the way, while
consortia-led exchanges and private marketplaces are still under
development.
With North America presently accounting for 71% of
online trade, eMarketer estimates that worldwide business-to-business
e-commerce will reach $2.7 trillion by 2004. Other regions of the world are
expected to rapidly catch up to North America, with online B2B e-commerce
expected to surpass $797 billion in Europe and $300 billion in Asia within
the next three years.
"Several companies are now announcing the results of
their early e-business efforts," said Steve Butler, senior analyst at
eMarketer. "For example, IBM has done more than $43 billion in electronic
procurement during 2000, while Boeing is now processing more than 20,000
daily transactions via its website."
eMarketer reports that global companies such as Ford,
General Electric, and Eastman Chemical have begun to drive e-commerce
adoption in several countries in which they do business. Private and public
exchange initiatives such as GE's SupplyNet or the auto industry's Covisint
will see increased activity in the coming months, as companies build upon
their e-business foundations.
"Although the bubble has burst for many independent
B2B exchanges," said Butler, "the majority of large enterprises continue to
see e-business as a long term strategy, and they are already moving into the
next-generation of their e-business implementations."
Highlights from
eMarketer's B2B Report:
- Line56 Research has found that more than 81% of
businesses are buying online directly from suppliers' websites, while 35%
are purchasing via public exchanges
- 41% of survey respondents to a study by AMR
Research said that their company has plans to join a public exchange,
while 16% are already participating in one
- Purchasing magazine has found that 78% of
professional buyers in the US have done some online buying in 2001
The B2B Report (225 pages with 283 charts) aggregates
statistics and information from a number of research firms, government
agencies and other sources to provide a broad, numbers-based overview of the
e-business landscape. The report covers all the major regions of the world,
and provides an in-depth look at the numbers behind online procurement and
supply chain management, the early efforts by suppliers to sell online, and
the current trends among business-to-business exchanges.
Discuss This Article on the Marketing Today Message Boards
Peter De Legge is an
eBusiness strategy and Marketing
Consultant with over 10 years of Marketing/Marketing Communications
experience, primarily in the business to business arena. To learn more about his services, visit his Web site at http://www.businessmarketing.net.
© Copyright 2001, Peter De Legge. All
rights reserved.
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