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The Importance of SEO/SEM for B2B Marketers
By: Paul J. Bruemmer

Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? Recent survey research shows the dominant role of search engines in B2B buying decisions, with details on buyer behavior in unique B2B transactions.

Business Blogs – Beyond the Hype
By Peter DeLegge
“Blogs are the most important thing to online marketing since sliced bread.” “Blogs may have their place… but it’s not in direct marketing.” With such disparate views, whom do you believe? The blog consultants? Or established “old school” marketing mavens?

Most Search Engine Marketing is Measured Using the Wrong Metrics, Here’s How to Change That
Online marketers often boast about their ability to measure. However, they're often stopping at low-level web operational metrics instead of using more evolved metrics that are correlated to business objectives. A scorecard, objectives-based approach to search engine marketing can change all of that.

Search Engine Use Rises Sharply, Edging Towards Email as a Primary Internet Application

A Silver Lining on "YourCompanySucks.com" Sites
By John Brien
When a website trashes your company, do you (a) get up in arms, (b) take that much-needed vacation, or (c) treat the site as a resource? Your first response may be to squash or ignore it. Think again.

FTC Issues Final Rule Defining What Constitutes a “Commercial Electronic Mail Message” (16 Dec 2004)
It is critical for all businesses using commercial email or email marketing to thoroughly review this information. This notice includes the criteria for determining the “Primary Purpose” of an e-mail message. Read full article...

DoubleClick's Q3 2004 Email Trend Report Shows Email Continuing to Drive Online Sales
DoubleClick's Q3 2004 Email Trend Report reveals a significant increase in the productivity of email for online merchants, with conversion rates and number of orders per emails delivered both rising over the previous year’s rates. For all mailers, the latest trend report shows continued stability in overall email performance over the past two years, while year-on-year figures show an increase in delivery rates and a decline in open rates and click-through rates. Read full article...

Search Engine Optimization & Marketing Firm, Oneupweb Reveals Research Showing BtoB Magazine’s Top 100 Advertisers Ignore SEO & Lose Potential Online Business
Oneupweb, a leading search engine optimization (SEO) and Marketing (SEM) firm, recently published a research study showing that 46 percent of BtoB Magazine’s Top 100 Advertisers showed only nominal search engine optimization or ignored it all together. Most importantly, the study shows that well-optimized sites placed better in search engine results. Read full article

The DMA and FBI Go After Spammers
The DMA, which has a definition of spam that most non-spammers would take issue with, is now working with the FBI to go after spammers. Of course, anyone familiar with the DMA's definition of spam should remove their sense of irony before reading this statement, issued by the DMA.

Download Peter DeLegge's PowerPoint Presentation from Crain's BtoB Magazine's 2004 NetMarketing Breakfast in Chicago click here (this will take you to BtoB's site)

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FTC Guidelines for Internet Efforts
FTC guidelines for Internet efforts. The FTC paper extends many off-line principles to the Internet. Covers both Web sites and e-mail. Click here to go directly to the FTC site.

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Frito-Lay and GM Get Integrated Marketing and Leverage the Power of Consumers in a Big Way
GM and Frito-Lay and their agencies have recently figured out a great way of getting consumers more engaged with their brands, leveraging the new found power of the consumer. It's a great lesson in integrated marketing communications and engagement for all marketers.Both brands are running contests for consumers to create homemade commercials (also referred to as consumer generated content) for

Marketing: The Art vs. Science Debate
I am amazed at how often we marketers debate over whether marketing is art or science. I was recently at a marketing association fund raising event where a speaker proclaimed that marketers are true artists, as if being artists validates our work. I thought, hmmm...Maybe that's part of the reason why CEOs and other departments think of marketers as lacking process and accountability, because we

Marketing Accountability on Another Level; Seth Godin's Profoundly Important Post
Seth Godin recently wrote a post on marketing ethics at his blog that has marketers talking. I applaud Seth's passion and his clever way of addressing marketing ethics in his book "All Marketers are Liars." It's a topic our profession needs to dialogue on and care about. I realize that business ethics books don't sell very well, so I'll keep this short and hope you'll look at Seth's post.

Can a Blog, Long Neglected, Be Resuscitated? My Re-Entry Into the Blogosphere
It's common blogosphere wisdom that to keep a blog alive, you need to keep to a rigorous publishing schedule. Well, if you've kept up with my blog, or even if you haven't and you notice the dates of previous posts, we're about to put that assumption to a test, as I make my re-entry into the blogosphere.But first, a little disclosure. For those cynics out there, you may see this (perhaps,

Speaking at BtoB's NetMarketing Breakfast Thursday in Chicago - Oct 6 - Here's $10 Off
Forgive the self-promotion, but I'll be speaking and participating in a roundtable at Crain's BtoB's NetMarketing Breakfast in Chicago this Thursday, October 6th. I've been strugling between two presentations, one regarding a significant study that breaks apart and measures each vehicle of marketing campaigns -- television, print, Internet, search engine marketing, radio spots, etc.; the other

Google Launches Google Blog Search
It was only a matter of time. Google has been promising blog search for a couple of years. Finally, this morning they rolled out a blog search engine capability. Not surprisingly, itâ€™s labeled â€œbeta.â€According to a Google, â€œThe goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom).â€ It looks for sites that update pinging services and crawls in real-time.

Disintegrated Marketing...
After more than a decade experience with the commercial web, youâ€™d think major marketers would consider the web more than an afterthought. However, evidence reveals many consumer marketers still canâ€™t distinguish between a website, an ad or a brochure. While retailers like Wal-Mart, Lowes, Nordstrom and Circuit City get it, there are others that still seem confused. When clothing retailer Gap

Burger King Goes Tasteless
Shock value is the refuge of the talentless when it comes to advertising and viral marketing. Burger King has decided to one-up Carl Jr.'s Paris Hilton raunch, by creating a series of over-the-top raunchy commercials and a website to promote a fictitious band called Coq Roq -- filled with bad double entendres. And while Carl Jr. is a small brand that can thrive by staying in the niches, Burger

Search Engine Marketing Secrets Revealed, Email Marketing Secrets, Direct Marketing Secrets...Apparently Marketers are Lousy at Keeping Secrets
A quick perusal through my email inbox reveals dozens of messages from companies touting for pay articles, books, seminars and papers on every topic known to marketing all claiming to possess "secrets."I checked a few out recently and was amazed to learn that things I've considered fairly common knowledge among those experienced with online marketing are actually secrets! Things like Google

"Those Who Ignore History are Destined to Repeat It" Applies to Marketing Too
One of the great lessons of the dot com era was that you canâ€™t buy your way into a successful brand with mere dollars and awareness. After all, awareness doesnâ€™t equal preference or sales. Those who attempted to â€œbuild their brand at breakneck speedâ€ only ended up breaking their brandâ€™s neck. Great brands are not built from ad dollars, although there are always marketing and advertising

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Home > eMarketing / internet marketing / online marketing / search engine marketing / search engine optimization / blogs

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About Marketing Today and Peter DeLegge

Home > eMarketing / internet marketing / online marketing / search engine marketing / search engine optimization / blogs

Contribute/ Contact
Get published, send books for review, contact Peter DeLegge for media interviews or to speak at your event