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  The Online Guide to Marketing in the Information Age



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Featured Content

Who reads Marketing Today? Marketers from more than 20% of the Fortune 1000. Click here to see a partial list of companies.

Top Web Properties - Social Networking Sites  Make Significant Gains

Beyond the 30 Second Spot: ANA / Forrester Study Finds Marketers Adding Alternative to Television Advertising
DVRs, video on demand, the Internet...a number of factors have impacted television viewing habits in recent years. A new study finds that seventy-eight percent of marketers feel that TV advertising has become less effective in the past two years and are looking beyond the 30 second spot. 

Search Engine Use Rises Sharply, Edging Towards Email as a Primary Internet Application
60 million American adults use search engines on a typical day. B2B and B2C marketers take note.

The Marketing Relevance Imperative
By Peter DeLegge
Unprecedented access to information and new technologies have empowered consumers and business buyers with the ability to tune out marketing messages with ease. In most cases, when given the choice, they choose to skip these messages. Whether it's using Tivo to zap television commercials or software to block online ads and email marketing, they're sending a message to all marketers: get relevant or we'll ignore you. While the noise level of marketing messages reaches an all time high and audiences become more and more fragmented, some marketers have reacted by turning up the volume and, at times, engaging in practices with questionable ethics, while others have chosen to become more relevant.

Brand Blink: Understanding the Mind to get to the Heart of Buying Decisions
By Daryl Travis, CEO, Brandtrust
Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before consumers even realize they’re making a decision. He suggests “we think without thinking.” Gladwell’s effort to share emerging insights into how our brains work is timely. In this decade, we are learning more about how humans think and feel and what drives our behavior than the whole of our discoveries in the time since Sigmund Freud dreamt up the idea of psychoanalysis. This has profound implications for marketing and brand professionals.

Book Review: "Trade Show and Event Marketing"
In many ways, putting together a successful trade show program is similar to putting together a successful Broadway play. It's a lot harder than it looks. Ruth Steven's book, "Trade Show and Event Marketing" attempts to provide marketers with a comprehensive reference for managing trade shows and events. 

How Customer-Focused is Your Website?
Stalking the Narcissistic Web

by Peter DeLegge
You know the type of person, completely self-absorbed and difficult to tolerate.  But did you ever realize that your website may be his online equivalent?

Marketing Today MarketingHire.com Marketing Jobs and Careers Website -
MarketingHIre.com marketing jobs and careers website is part of the Marketing Career Network, an alliance of Marketing Today and some of most respected marketing associations in the U.S, including the AMA, BMA, AAF, PMA and other prominent marketing associations. Job seekers have access to all MCN member job listings without membership dues or registration fees. Check out the latest marketing jobs and marketing career information.  

Survey of U.S. Tech Executives Shows Only One-Third Formally Track and Assess Competition Despite Growing Concerns About Competitive Intensity
A new study found two-thirds of the more than 300 North American executives surveyed have not instituted formal practices for tracking and analyzing their competition.

Executives Rank Marketing Most Critical Area for Next Generation of Business Leaders
According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation of leaders.

“Cheers, Not Jeers!” The Secret to a Winning Presentation
By Anne Miller

In an information-saturated world, everyone from salespeople to the President of the US faces the same problem: how to get other people to pay attention, understand, accept, and ultimately act on their proposals and ideas. The best communicators, from Jack Welch to Steve Jobs, rise to the challenge by becoming "metaphorians," masters of metaphors, a technique as old as Aristotle and as modern as the Internet. 

The Importance of Search Engine Optimization and Search Engine Marketing for B2B Marketers (Part 1 of 2)
By Paul J. Bruemmer
Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? Recent survey research shows the dominant role of search engines in B2B buying decisions, with details on buyer behavior in unique B2B transactions.

Exhibiting Wizardry
by Susan Friedmann
In the wonderful world of exhibiting don’t you yearn for that magic wand to give a quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to?

The Five Deadly Sins of Presentations
by John Brien
A presentation is a lot like directing a movie. The beauty is that you don’t need a 30-person crew to do it. What you do need is daring, creativity, and intelligence.

Book Review: "Metaphorically Selling"
John Brien explores Anne Miller's latest book on better communications.

Marketing Law Resource
An resource for marketing laws, Internet marketing law and email marketing law. 


Daily Marketing and Industry News Feeds
Daily news from more than 50 sources.


Marketing Tools

Calculate the ROI of your upcoming direct mail and e-mail campaigns (featured  on the official Website of the American Marketing Association), determine the CPM cost you can afford for your ad budget or search the web using several search engines at once.


Find Marketing Jobs at MarketingHire.com
Look at some of the recent listings for Chicago marketing jobs. Search various categories of marketing jobs.



Marketing Today - the online guide to marketing in the information age

About Marketing Today: Marketing Today is a publication of Peter DeLegge Consulting providing insights on important marketing issues. It has been recommended by Harvard Business School's Working Knowledge, Fast Company, Northwestern University's Journal of Integrated Marketing Communications and elsewhere.


Marketing jobs and career advice especially for marketers.

Quick Links to Marketing Job Searches:
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Marketing Today Blog
Frito-Lay and GM Get Integrated Marketing and Leverage the Power of Consumers in a Big Way
GM and Frito-Lay and their agencies have recently figured out a great way of getting consumers more engaged with their brands, leveraging the new found power of the consumer. It's a great lesson in integrated marketing communications and engagement for all marketers.Both brands are running contests for consumers to create homemade commercials (also referred to as consumer generated content) for
Marketing: The Art vs. Science Debate
I am amazed at how often we marketers debate over whether marketing is art or science. I was recently at a marketing association fund raising event where a speaker proclaimed that marketers are true artists, as if being artists validates our work. I thought, hmmm...Maybe that's part of the reason why CEOs and other departments think of marketers as lacking process and accountability, because we
Marketing Accountability on Another Level; Seth Godin's Profoundly Important Post
Seth Godin recently wrote a post on marketing ethics at his blog that has marketers talking. I applaud Seth's passion and his clever way of addressing marketing ethics in his book "All Marketers are Liars." It's a topic our profession needs to dialogue on and care about. I realize that business ethics books don't sell very well, so I'll keep this short and hope you'll look at Seth's post.
Can a Blog, Long Neglected, Be Resuscitated? My Re-Entry Into the Blogosphere
It's common blogosphere wisdom that to keep a blog alive, you need to keep to a rigorous publishing schedule. Well, if you've kept up with my blog, or even if you haven't and you notice the dates of previous posts, we're about to put that assumption to a test, as I make my re-entry into the blogosphere.But first, a little disclosure. For those cynics out there, you may see this (perhaps,
Google Launches Google Blog Search
It was only a matter of time. Google has been promising blog search for a couple of years. Finally, this morning they rolled out a blog search engine capability. Not surprisingly, it’s labeled “beta.”According to a Google, “The goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom).” It looks for sites that update pinging services and crawls in real-time.
Disintegrated Marketing...
After more than a decade experience with the commercial web, you’d think major marketers would consider the web more than an afterthought. However, evidence reveals many consumer marketers still can’t distinguish between a website, an ad or a brochure. While retailers like Wal-Mart, Lowes, Nordstrom and Circuit City get it, there are others that still seem confused. When clothing retailer Gap
Burger King Goes Tasteless
Shock value is the refuge of the talentless when it comes to advertising and viral marketing. Burger King has decided to one-up Carl Jr.'s Paris Hilton raunch, by creating a series of over-the-top raunchy commercials and a website to promote a fictitious band called Coq Roq -- filled with bad double entendres. And while Carl Jr. is a small brand that can thrive by staying in the niches, Burger
Search Engine Marketing Secrets Revealed, Email Marketing Secrets, Direct Marketing Secrets...Apparently Marketers are Lousy at Keeping Secrets
A quick perusal through my email inbox reveals dozens of messages from companies touting for pay articles, books, seminars and papers on every topic known to marketing all claiming to possess "secrets."I checked a few out recently and was amazed to learn that things I've considered fairly common knowledge among those experienced with online marketing are actually secrets! Things like Google
"Those Who Ignore History are Destined to Repeat It" Applies to Marketing Too
One of the great lessons of the dot com era was that you can't buy your way into a successful brand with mere dollars and awareness. After all, awareness doesn't equal preference or sales. Those who attempted to build their brand at breakneck speed only ended up breaking their brand's neck. Great brands are not built from ad dollars, although there are always marketing and advertising

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