An experienced Fortune 500 marketer proven to deliver bottom-line results for corporations of all sizes.

What others are saying about Peter DeLegge:

"Marketing Thought Leader"
- Selected for the Marketing Thought Leader Keynote at the 2006 DMA 2006 B-to-B Interactive Marketing Conference

"Marketing expert"
- Crain's BtoB Magazine

"Motorola's internet marketing maven."
- Business Marketing Association (BMA)

See what top marketing experts and publications have said about DeLegge's work as part of Motorola's Corporate Marketing and Brand team

Overview
Peter DeLegge (pronounced dee-ledge-ee) possesses an uncommon wealth of marketing experience and skills spanning two decades. DeLegge has delivered results in a wide range of industries and corporate environments for companies ranging from the Fortune 500 to medium size corporations. His background includes both B2B and B2C marketing, with an emphasis on online marketing (B2B and B2C) and business-to-business marketing management.

His passion for marketing excellence and straight-forward, personable style are well-known in the marketing field. His marketing programs have been featured as case studies in numerous marketing journals. His specific experience includes corporate marketing management and internet marketing management in industries ranging from consumer electronics to chemicals to financial services. He currently serves in corporate internet marketing management at Motorola, a leading consumer and business-to-business brand and Fortune 50, where he has been responsible for Motorola.com and a number of enterprise-wide online marketing programs. DeLegge was formerly corporate Director, eMarketing for Aon Corporation, the world's largest insurance broker and third largest human resources consultant.

A more scientific approach to marketing
DeLegge's approach to marketing is one where science manages art. With multiple studies indicating marketing is an area CMOs, CFOs and CEOs are greatly dissatisfied with the of marketing measures of effectiveness, DeLegge is recognized for developing and managing marketing programs at the Fortune 500 level that successfully employ metrics tied to objectives and leveraging marketing research to develop scoring models that empower better decision making and achieve stunning results that have been profiled in industry publications.

Regardless of industry, market or company culture, DeLegge's marketing programs, strategies and tactics have achieved impressive bottom-line results that have made dramatic improvements over companies prior efforts and serve as best practices.

Experience delivering results in a wide range of firms
Prior to his current role in Motorola's corporate marketing and brand department, DeLegge served as Corporate Director, eMarketing at Fortune 500, Aon, the world's largest reinsurance broker, second largest insurance broker and third largest employee benefits consultant. DeLegge established B2B marketing best practices that have been highlighted in marketing publications and in presentations to marketing audiences.

While at the Aon, DeLegge identified sub-standard processes and results and instituted new, enterprise-wide marketing programs and inter-departmental teams that quickly took the company to the best practice range, gaining some of the best results ever reported for B2B campaigns of their type within one year while reducing costs. During DeLegge's tenure at Aon, it was twice selected as an eWeek eBusiness Innovator and its public website was chosen as among Crain's BtoB Magazine's best 100 websites for four consecutive years.

Prior to Aon, DeLegge served as an independent marketing consultant with clients such as Gold Eagle, NEC Technologies, Wired Matrix (now West Monroe Partners), Martyr, Borg General Controls and LaMarche Manufacturing. DeLegge's previous positions include marketing and marketing communications management with a number of mid-size B2B firms and experience spanning corporate marketing planning, new product development, CRM, for industries as diverse as chemicals, contract packaging, electronics, MRO, professional training and commercial testing. DeLegge's early career experience includes working on some of the world's largest direct mail campaigns for clients such as Columbia House, AT&T and Hearst Magazines and serving as an Advertising Account Executive with a division of the Chicago Tribune. 

Recognition
DeLegge and/or his marketing publication, Marketing Today, has been recommended, quoted, or referenced by more than one hundred b-schools, associations, noted marketers, marketing publications and marketing book authors. The list includes Harvard Business School's Working Knowledge, Northwestern's Journal of Integrated Marketing Communications, Vanderbilt's Graduate School, Knowledge@Wharton, Crain's BtoB, Direct, Inside Direct Mail, Business 2.0, Larry Chase's Web Digest for Marketers, . Christian Science Monitor, WSJ's Career Journal, Inc, Chicago Sun-Times, Fast Company, MarketingSherpa, AMA's MarketingPower.com, Folio Magazine, AdWeek Online, Entrepreneur and more. Marketing Today  subscribers include marketers from more than 20% of the Fortune 1000 (click here for  partial list of subscribers).  

DeLegge keynoted at IQPC's "Measuring and Ensuring Return on Your Marketing Investment" an event created based on an article he wrote on the topic. Presenters included directors and VPs from Kraft, eBay and McKinsey. DeLegge has presented three consecutive years for Crain's BtoB NetMarketing events as well as many other marketing events. He was recently chosen by the DMA for their 2006 annual conference to provide a keynote for their "marketing thought leaders" session. 

DeLegge is the author of a forthcoming book on internet marketing to be published by Wiley in 2007.

DeLegge's areas of experience includes:

Career Overview - Positions and companies
(VIEW RESUME for achievements)