At Peter De Legge & Associates we take a marketing-centric approach to creating Web sites that puts the user first. We know that successful business Web sites start with an Internet marketing plan and strategy. We help your company develop a plan to achieve your goals and then develop a purposeful Web site that gets results. Our strategic  alliance with the award winning graphic design studio, Urbas Creative Group brings the ideal combination of marketing expertise and intelligent graphic design to your project.

Why Most Web Development Shops are Flawed.
While any Web site can get visitors, you need the right kind of visitors -- visitors who have the potential to make or influence a purchase of your type of products or services. And, for business-to-business Web sites, getting the right visitors and converting them into sales leads is critical. To be effective, your company's Internet efforts need to start with a strategy. Ask your firm for its Internet marketing credentials, they're critical. Make sure you know the background of the consultant that will work with you -- most Web development firms use salespeople without any marketing background to assist your company with its Internet marketing strategy.

Most Web development shops expertise is in graphic design or computer programming. Graphic design centric Web development firms expertise is, of course, in graphic design, not marketing or building graphical user interfaces for the Web. Their background tends to be in print (the most qualified Web designers tend to come from a software development background, the real essence of what a Web site truly is; but still, these firms lack marketing expertise). Generally, sites built by these types of shops stress appearance over content. While computer programming centric shops build sites with the latest technology, they tend to neglect the design and marketing aspects.

While both types of shops may build interesting Web sites, these sites usually lack purpose and vision. They may attract a visitor's attention once but do not motivate him to action or to return. Flashy design and bells and whistles don't get business Web users to return to a site. Substance and clear communication do. Research shows that Web users rate content as the most important aspect of a Web site, with ease of use ranking second. So why entrust your company's Internet efforts to a shop that lacks the skills to turn your site into a serious extension of your business? Call Peter De Legge & Associates today at (708) 425-2734 or info@businessmarketing.net.