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 Achievements at a Glance
Results the CEO and
CFO Can Appreciate
- Created
& implemented best practice enterprise marketing programs at
a
Fortune 500 producing some of the best results ever reported for a B2B
while reducing the budget by more than $500k annually
- Leveraged existing ads, website and company communications
to promote email newsletters and web seminars at a lower cost
per pre-qualified leads than through any alternative channel
- Identified new market and successfully introduced more than
20 new products with average margins more than 3X the
company's average
- Redesigned a Fortune 200 marketing campaign, more than
doubling the response rate
- Increased the quantity of Internet generated leads for a
Fortune 500 firm by more than ten times for less than $2,000
- Created a client satisfaction survey produced in-house for
under $1,000 that resulted in a $2 million sale and identified
numerous untapped cross-selling opportunities worth tens of
millions of dollars
- Gained a 4-page feature article in target market's leading
trade publication to coincide with the launch of three new
industrial products to a new market, resulting in a record
number of sales inquiries
Marketing Thought
Leadership
- DeLegge's newsletter,
website and blog, featuring his writing on marketing was one
of the first marketing webzines. It has been
recommended by Harvard B-School, NU's Medill School,
Vanderbilt's Graduate School and others. Subscribers include
marketers from more than 20% of the Fortune 1000. Click
here to see a partial list of subscribers.
Presentations
- IQPC's
"Measuring and Ensuring Return on Your Marketing Investment"
(Keynote)
- Crain's BtoB 2004 Seminar in Chicago
- Technology Executive Club
- Association for Multimedia Communicators
- AdTech 2004 Feast for Smart Marketers (co-host)
Companies That Have Relied
on Peter DeLegge
Aon
Corporation, Borg General Controls, Conam, Hydrosol, Gold
Eagle, NEC Technologies,
Marketing Bridge, Wired Matrix (now West Monroe Partners), LaMarche
Manufacturing...
Member
American Marketing Association
Business Marketing Association
CMO Council
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